Jason Liebig unpacks the cultural fallout of banning artificial dyes — and what legacy products like Skittles, Gushers, and Froot Loops must do to survive the next generation’s health awakening.

Liebig explores how emotional attachment to packaging and flavor clashes with modern values, and how smart brands are evolving without losing their core fan base.

With his rare archive of snack and candy packaging, Jason tells the lost stories behind discontinued treats — and how those wrappers reflect bigger cultural shifts.

A behind-the-scenes look at how TV and film sets achieve era accuracy — featuring Jason’s consulting on “Stranger Things,” “Mad Men,” and beyond.

Jason walks through the biggest branding blunders in history, from packaging flops to tone-deaf revivals — and how marketers today can avoid the same fate.